Financial technology provider payabl. on Wednesday announced that it has partnered with the Limassol municipality to support the social market initiative.

This initiative delivers essential aid to residents in need during the festive season and beyond, in a bid to strengthen community support systems.

Since 2011, the Limassol municipality social market has served as a vital resource for residents facing financial hardship.

Relying on dedicated volunteers and the support of local organisations, it provides essential food and necessities to over 200 families and individuals annually.

In the same announcement, Limassol mayor Yiannis Armeftis praised the company for entering into this partnership.

“The municipality of Limassol is proud to collaborate with payabl., whose generosity and commitment to social responsibility are exemplary,” Armeftis said.

“This partnership is vital to ensure that every community member has access to the support they need, especially during this time of year,” he added.

Armeftis also expressed hope that others would follow suit, adding that “We encourage other businesses to follow payabl.’s lead in making a meaningful impact on our community.”

Ugne Buraciene, Group CEO of payabl., shared her reflections on the collaboration.

“We believe the holidays are a time to reflect on what matters most – community, compassion, and generosity,” she said.

She elaborated on the company’s motivation, saying that “supporting the Limassol municipality social market is our way of giving back to the community that has welcomed us so warmly”.

“We are honoured to play a part in bringing hope and relief to those facing challenges, and we hope our contribution inspires others to join in making a meaningful difference this festive season,” Buraciene added.

Christina Tsiambarta, Coordinator of Social Interventions for the Municipality of Limassol, emphasised the significance of such partnerships.

“The support from payabl. is not just a financial boost but a message of hope and solidarity,” Tsiambarta said.

She went on to explain the impact of these collaborations.

“Partnerships like these empower us to continue serving the 200+ families and individuals annually who rely on the Social Market’s vital services.”

Tsiambarta concluded that “We are grateful for payabl.’s leadership and encourage others to follow their example.”

The partnership reflects payabl.’s corporate social responsibility programme, which aims to empower future generations, support local communities, and foster sustainable change.

Moreover, businesses and individuals are urged to contribute to the social market, whether through food, essential supplies, or financial donations, ensuring a brighter festive season for those in need.

For more information on how to get involved, visit the Limassol municipality’s official website or contact their offices directly.