DeLeMa McCann has signed on to the 80th anniversary campaign for Cyprus’ largest and longest-running dairy company.

For its 80th anniversary, a milestone that marks a journey of innovation, dedication and contribution, Charalambides Christis has set the stage for a campaign that highlights its vision and values. Through a competitive pitch, DeLeMa McCann was able to stand out and earn the company’s trust.

The cooperation between the two companies began with the official launch of the 80-year celebration of contributing to Cypriot society and economy, in an impressive event combining artificial intelligence with Charalambides Christis’ history. The event, held at Nicosia’s iconic Municipal Hall, drew ministers, government officials, senior officials and media representatives, delivering an unforgettable journey through time, while honouring quality and mutual trust.

The campaign will promote two films and one series at every point of contact with the consumer, highlighting and honouring Charalambides Christis’ warm tie with their consumers, as well as their dedication to them and their commitment to society and the new generation. Via communication, the past meets the future in a creative way, evoking emotions through authentic and timeless human moments, fulfilling the company’s wish to return the love and trust of consumers with heartfelt thanks.

“We worked with passion for this important moment in the history of Charalambides Christis,” noted Despo Lefkariti, Managing Director of DeLeMa McCann. “We are proud to have taken on this anniversary campaign, which is the culmination of hard work, creativity and teamwork.”

This collaboration reflects the two companies’ shared goal of creating a campaign that will make its mark by celebrating the Charalambides story.

About DeLeMa McCann

A member of the McCANN Worldgroup global network, DeLeMa McCann offers 360° communication services, including strategic development, creative solutions, media, online and digital campaigns, PR, event planning and promotions.

Maintaining the values and principles that have characterised it from the beginning, DeLeMa McCann continues to aim to be a pioneer, focusing on continuous development, efficiency, teamwork, respect for its people and its clients.