Cyprus Mail

Points mean rewards for Bank of Cyprus customers

The Bank of Cyprus has introduced a new reward scheme for customers allowing customers to collect and cash in points at businesses around Cyprus.

The reward plan involves more than 140 companies. With each transaction, customers of the bank automatically receive points, which they can then redeem at the same businesses with a total of 450 outlets.

“For the first time it involves all clients, whether they have a Visa card, a Mastercard or American Express, a credit or debit card,” manager of the card services Stelios Trachonitis said launching the new scheme.

“Every 100 points that a client collects corresponds to a €1 reward,” Trachonitis explained. “If a client collects 5,000 points, that means they have €50 available to cash in at one of the companies involved in the scheme. So they will either pay less or nothing.”

The outlets cover many areas, such as supermarkets, department stores, cafeterias, restaurants, gyms and hairdressers. Customers can check their point balance with every transaction as it is displayed on their receipts.

According to Trachonitis, the plan will be complemented by modern technology. Cardholders will be able to get constant updates via the website on the businesses involved in the project, new businesses added to the plan and promotions.

The move is part of a broader strategy to upgrade the privileges enjoyed by customers every time they use a bank card in Cyprus for their everyday purchases, the bank said.

More info about the reward plan can be found on the website created for the scheme:

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