Chery Automobile Co, one of China’s leading carmakers, has released design sketches of the first car in its new model line for global markets, ahead of its world premiere at the Frankfurt Motor Show (IAA) on September 12.
Ray Bierzynski, Executive Vice President of Chery R&D Centre Shanghai, said: “The world premiere of our new compact SUV marks the start of our approach to European sales with a new model line. Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features.”
The compact SUV’s outline is based on Chery’s progressive ‘Life in Motion’ design philosophy, developed by Chief Designer James Hope and aimed at ‘young, urban, forward-thinking customers who choose sophisticated, high-quality products’.
Many of the feature lines are inspired by nature and the muscular stance conveys a sense of stability reinforced by the wide track and large wheels.
Chery plans to start sales of passenger cars in Europe within the next few years led by the all-new model line for global markets, which will focus on SUV and crossover models. It is evaluating the sales opportunites in key markets including retail and fleet channels, and is planning new design and R&D facilities in Europe that will accelerate the brand’s plans for global expansion.
Chery is the most successful exporter of vehicles in China: it has sold over 1.2 million units overseas since it was founded in 1997 – more than any other Chinese carmaker – and it is also the first Chinese manufacturer to pass total sales of more than six million vehicles. It has held the status of China’s leading vehicle exporter for 14 consecutive years.
In 2016, Chery (Group) sold over 700,000 units, a year-on-year rise of 28%. Of this number, approximately 100,000 vehicles were exported – representing almost 30% of all Chinese vehicle exports.