By Poly Pantelides
THE CYPRUS Tourism Organisation’s (CTO) comparative price list of tourist staples from a variety of hotels and restaurants, released earlier this week, will not be translated into languages that might help tourists the most.
The CTO has uploaded on its website a price list in Greek of 163 beach-side spots offering water, coffee, juice, beer, and hamburgers with chips. This was done “in the context of efforts to keep consumers informed of the prices of staple goods,” an announcement said.
But while CTO chairman Alecos Orountiotis said on Wednesday an English version was forthcoming, he added there were no plans to translate the list into any other languages even though Russian and German tourists make up the bulk of holidaymakers to Cyprus, along with the British.
“It is not within our capacity to do so,” Orountiotis said.
The CTO has offices in Germany and the Russian Federation. As Britons increasingly choose to spend their money elsewhere, the CTO has reached out elsewhere, and been successful in attracting tourists from the growing Russian market whose residents have been visiting Cyprus in their hundreds of thousands. The CTO has also said this year they were expecting more German tourists to visit.
Tania Larina, a 24-year-old Russian-speaker said not having the price guide in Russian “could be seen as unwillingness to cater” to the Russian market, which contributes a large chunk of revenue from tourism.
But Orountiotis said their staff was not “capable of translating official documents”. When the Cyprus Mail suggested that translating words such as “coffee” and “juice” into Russian was probably within the CTO’s capacity and could play a difference in a tourist’s experience, Orountiotis said that what made a difference was offering the service in Greek and English. “By having it in Greek and English we are satisfying the international market to a large extent,” he said.
Part of the usefulness of a price guide comes from variance in all towns. At McKenzie Beach’s Venus a burger with chips is sold for €11.00, whereas it would cost €4.00 at the Sunshine at Limassol’s Kourion beach. But even along the same beaches, prices can vary. Along Limassol’s Lady’s Mile stretch, burgers can go for anything from €6.0 to €8.50 and over at Paralimni and Ayia Napa, a burger with chips could cost up anything between €5.80 and €12.00.
A frappe, the popular cold coffee drink, can go for €2.50 in Limassol’s Pasalimani at Ayios Tychonas or €4.00 at Larnaca’s Ammos at McKenzie beach. Cypriot coffees are cheaper than frappes across the board and local beer are often sold for the same price or cheaper than a frappe. For example, at Paphos’ Coral Bay, a frappe costs €2.50, a Cypriot coffee is sold for €1.60 and a can of local beer goes for €2.0.
By law, menus need to be posted at a conspicuous place so consumers may decide whether they are happy with prices, the CTO said.
Visit www.visitcyprus.biz and www.visitcyprus.com and ask for more information.