Cyprus Mail
Tech & Science World

iPhone users never look back

Apple users are notorious for their loyalty. With the most ardent fans sometimes branded ‘sheeple’ for their unbending commitment to the company and its products, Apple is clearly very good at customer retention.

A recent survey by Morgan Stanley confirms this, showing that 92 percent of iPhone owners intending to upgrade within the next twelve months will stick to an iOS driven handset.

Not only is this an impressive figure, second-placed Samsung is way off the pace. With 77 percent saying they would buy again next time round, the Galaxy brand clearly still doesn’t inspire the same levels of devotion as its Californian competitor.

Infographic: Most iPhone Users Never Look Back | Statista You will find more statistics at Statista

However it’s not all good news for Apple.

Apple’s brand value has taken a dive according to Brand Finance’s “Global 500” 2017 report.

“Apple’s evangelists are beginning to lose their faith”, the report’s authors suggest. One reason is that Apple has failed to maintain its technological advantage and new devices just haven’t caught on with consumers like earlier gadgets did. Its value has dropped 27 percent year-on-year.

This leaves Google as the MVP of the brand world with an estimated worth of close to $110 billion (+24 percent). This has to do with the fact that Google remains largely unchallenged in its core internet search business, which generates heavy advertising revenue.

Infographic: Google is the World's Most Valuable Brand, with Apple a Close Competitor | Statista You will find more statistics at Statista

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