Lidl Cyprus’ quadruple distinction at the Cyprus Retail Excellence Awards

The company won 2 Gold and 2 Silver awards for its business practices and innovative actions in the Cypriot retail market

 Lidl Cyprus was awarded four prizes in the Cyprus Retail Excellence Awards 2020, an institution that was established in order to highlight the best practices and innovative actions in the Cypriot retail market of products and services.

Specifically, Lidl Cyprus won the following awards:

• Gold award in the category “Direct / Experiential / Live Campaign” for the Lidl Food Academy, a pan-European innovation in Cyprus. The company was inspired and created a place of learning, education and socialising, by organising cooking classes, nutrition seminars, food tasting, wine tasting, theme nights, free for all its customers.
• Gold award in the category “Advertising Campaign” for the “10 years Lidl, 10 years Quality for Less” anniversary campaign which aimed to enhance the sense of pride of those who choose Lidl Cyprus for their purchases, thus being part of the new culture and the European concept that Lidl represents in shopping, consistently implementing the brand promise “Quality for less” on a daily basis.
• Silver award in the category “Contribution to Employment” for the development of the Employer Value Proposition, a strategic tool that maps the internal needs and wants of employees, the needs of potential candidates in the Cypriot market and the vision of top management.
• Silver award in the category “Creating business opportunities and meeting customer needs in the context of adapting to new data caused by the coronavirus pandemic” for the Covid-19 policy implemented by Lidl Cyprus in order to ensure the health