Why asking for Google ratings is imperative for your law firm

The complex world of Digital Marketing 

Times have drastically changed. The old-school way of doing business is all but gone. Traditional marketing techniques are now replaced with advanced digital technologies not only reaching across America but globally. These digital technologies keep revolving and advancing every year. When you think that technologies have nothing else to improve on in the way you do business more advanced technologies hit the marketplace.

Marketing any business, including a law practice, is done digitally through the strongest and most complex social media platform. Google. The page your company is listed in Google is vital. For example, a person is searching for a law practice seasoned in a specific branch of the law. When you put into the Google search engine exact keywords important to your search, Google takes you on a journey starting with page number one.

Someone must be number one, and someone must be the last one listed, and you do not want your law firm listed past page two. Most people will read their law firm options on page one, and if they do not find what they want, they may scan page two, but seldom does anyone proceed to page three and forward. People get bored and lose interest. Nearly 80 percent of the people searching for something do not proceed past page two. They most likely will go back to the search engine and enter in other keywords to find what they want. The keywords they enter probably will not take them back to the page where your company was listed on page three.

The most important thing is to get your company listed on the first page because this marketing technique of finding important keywords is brilliant and a marketing tactic that your business must create. It is not rocket science to rank on the first page of Google, but it does take some time, a lot of effort, and someone who knows essential and all-important keywords. Google is host to billions of companies and information. Ranking number one takes time that you do not have because you are running a busy law practice.

Google ratings are vital to the ongoing growth of your law firm. When a person is looking for any company, they more than likely look to reviews first. If the reviews are glowing, they are more likely to call you and search no further for another options.

How Google works

Google is host to billions of companies, and there are thousands of new companies added every day while existing company websites must be updated constantly, a full-time job. Google is designed to share untold amounts of information for those using their search capabilities. It would be best if you had a way to organize your search and understand what you are searching for; however, you have a busy law firm, where do you get the time and knowledge to make sure,

• Your law firm places on page one of Google
• Your ratings are high and glowing.
• Your website is constantly updated and refreshed.

For example, someone is looking for financial help and is considering bankruptcy. The person would enter into the Google search engine bankruptcy attorneys in their area. Google will take them to page one for a listing of the top bankruptcy attorneys. Most people will choose one through three of the first firms listed on page one, check reviews and pick the one with the best reviews. Google places a law firm that shows higher in search results and holds the most value for searchers.

When a law firm ranks on Google’s page one, that firm realizes more traffic, spawning more business and new clients. A law firm must have a presence on the web and strive for rankings relevant to search terms. Your highest ranking comes from specialized keywords. These ideal keywords cause more searchers to click on your site. For example, a bankruptcy attorney may use,

• Bankruptcy attorney in Houston, Texas or
• Financial help through bankruptcy in Grand Rapids, Michigan

Why asking for Google ratings is imperative for your law firm

The following benefits to a law firm are,

• The company has better visibility on the web
• The company creates increasing new clients.
• A page one company develops a higher element of trust and credibility.

Benefits of Google Business and how to bring these benefits to your law firm

• Better search visibility
• Increased engagement
• Higher web traffic
• More new leads (and clients!)
• Improved trust and credibility

According to Google, there are critical factors associated with placing your law firm on page one of Google.

• First, understand the importance of a page one presence
• Optimize or tailor your website, so it shows up on page one
• Make your website content quality and make sure Google does not see your website as inferior.
• Do not stuff keywords
• Use relevant keywords
• Remain consistent and focused on your website, updating information
• Request clients leave a review on your site, preferably five-star reviews
• Mention your city, state, address, phone numbers, web address, email address

A call for professional marketing help in this new digital world

There is an enormous amount of information to know and utilize to rank in Google’s highest ratings. You are trying to run a busy law firm, and your clients have come first and foremost. Business owners turn to professional help when it comes to marketing in this new digital world, and we are here to help you get your law firm on page one and show you why they should choose you. 

This new digital marketing technique’s benefits are overwhelming and essential to bringing in new clients and company profitability.