Media mogul Michael Bloomberg looking to buy Dow Jones or Washington Post

Billionaire Michael Bloomberg, the owner of Bloomberg L.P., is interested in acquiring either Wall Street Journal parent Dow Jones or the Washington Post, news website Axios reported on Friday, citing an unnamed source familiar with the matter.

Such a merger would create a financial data and news giant, further firming up the world’s 12th-richest man’s strong hold on the business and likely allowing his company to sell more Bloomberg Terminals – the main source of its revenue.

According to the Axios report, Bloomberg sees News Corp-owned NWSA.O Dow Jones, also the publisher of Barron’s and MarketWatch, as the ideal fit but would buy the Post if Amazon.com Inc AMZN.O founder Jeff Bezos was interested in selling.

Bloomberg L.P., the Washington Post and Dow Jones did not immediately respond to Reuters’ requests for comment.

Shares of News Corp were up 3% in a broadly weaker market.

In October, Rupert Murdoch had started a process that could reunite his media empire, News Corp and Fox Corp FOXA.O, nearly a decade after the companies split.

The proposal has, however, met with stern opposition from several shareholders who say a combination on its own would fail to realize the full value of News Corp and have instead suggested a spin-off of the media company’s digital real estate business or Dow Jones as an alternative to the merger.

Activist investor Irenic Capital Management, which holds about 2% of News Corp’s Class B voting shares, wrote a November letter to Murdoch and the News Corp board that Dow Jones would be highly valued as a separately-traded company.

Craig Huber, media analyst at Huber Research Partners, said he would be “shocked” if Murdoch sold the Wall Street Journal and has likely told his family not to sell it either.

“The WSJ is a trophy property to the Murdoch family,” he said, adding that the speculation is likely a result of his plan to reunite his media empire.

Bloomberg has not reached out to Murdoch, two sources familiar with the matter told Reuters.

Reuters competes with Bloomberg News, a unit of Bloomberg L.P., as a provider of financial news.