The fourth Santa Run in Cyprus which supports the Centre for Preventive Paediatrics and its neonatal hearing screening programme will take place on Sunday, December 11, in Paphos.
The annual run is part of a worldwide campaign, and people of all ages can take part, just by wearing a Santa Claus outfit. The starting point this year is the Kato Paphos castle square. The programme will begin with music by the Paphos municipal band and a warm-up with Zumba and popular TV presenter Alexia Anastasiou. Afterwards, the run (or walk) to King’s Avenue Mall starts in earnest.
According to the organisers, stilt walkers, elves and Cyta’s mascot ‘Telis’ with take it upon themselves to make the course even more joyful and festive. At the end of the course treats and Christmas melodies by the band of the Cyprus symphony orchestra will await the runners.
The event, as in previous years, aims to promote and support the programme for infants as was announced by Cyta under the slogan ‘Communication is the right of every child’.
Cyta also supports the campaign by donating €1 for every mobile or tablet bought in its shops during the month of December, with a maximum amount of €10,000.
The neonatal hearing screening programme aims to ensure that every child born on the island can benefit from a free hearing test regardless of their parents’ financial ability. The goal is to secure early detection and diagnosis of hearing loss so that an early intervention can be made to maximise the potential acquisition of communication skills and ensure the proper development and socialisation of children.
The decision to offer this service on a no-charge basis relies upon the presumption that by doing so a maximum participation is achieved. It has been offered from 2004 in state and private hospitals and Cyta has supported it from the outset.
For information on the event see Cyta’s website www.cyta.com.cy/CytaSantaRun .