Lidl Cyprus places feelings at the heart of Easter campaign

Lidl Cyprus places great importance on the emotional connection with its shoppers, which is why its campaigns aim always to connect more closely with its customers, associating its brand with something pleasant, filling all households with warmth and well-being.

Feelings, therefore, are at the heart of the company’s 2022 Easter advertising campaign, as well as of its actions over the Paschal holidays.

After two challenging years, this Easter is expected to be like the much-missed celebrations of years past, with large family dinner tables, traditional dishes, red eggs, flaounes, buns, braided sweet bread, smiles and wishes of love. This positive feeling of anticipation, tied to this culmination in the Christian calendar, is what Lidl Cyprus wishes to emphasise through its Easter advertising campaign.

Therefore, Lidl Cyprus sets the Easter dinner table once again in 2022, so that every household can be flooded with the smells, tastes and textures that bring about the mood of this particular holiday. As part of this year’s theme, Lidl Cyprus offered Easter classes at the Lidl Food Academy helmed by the Academy’s chefs, as well as a fun workshop for families with children under the guidance of specialised staff.

Lidl Cyprus’ 2022 Easter TV campaign was created with the support of advertising company Gnomi Integrated Communications and production company Cube Productions, directed by Christos Kanakis.

Follow Lidl Cyprus at the following links:

• corporate.lidl.com.cy
• www.lidl.com.cy
• www.lidlfoodacademy.com.cy/
• www.facebook.com/lidlcy
• www.instagram.com/lidl_cyprus
• www.twitter.com/Lidl_Cyprus_
• www.linkedin.com/company/lidl-cyprus