Official launch marks new Alphamega-Group Casino tie

Alphamega Hypermarkets and French Group Casino marked the beginning of their new, strategic cooperation at a dynamic, successful launch, held in Nicosia on June 2. The tie was received with great enthusiasm by professional peers, partners and special guests who attended the event.

Thanks to the new collaboration, Alphamega shoppers can now select from over 1,000 high-quality Casino products, to prepare, serve and savour meals with French finesse at home. Unsurprisingly, the wide Casino product range, which includes food items, drinks and pet supplies, has already attracted the interest of Cypriot consumers.

In their addresses, Alphamega CEO George Theodotou, French Ambassador Salina Grenet-Catalano and Casino Group Sales Director for Global & Strategic Partnerships Elodie Charier warmly welcomed the partnership. Meanwhile, the successful launch was coordinated by Alphamega Chief Communications and CSR Officer Natasa Constantinidou.

Following the addresses, guests savoured live music and delicacies prepared with Casino products, paired with memorable French wines, against the backdrop of the Eiffel Tower, a replica of which was constructed especially for the event.